There are so many ways you can market yourself to your customers that is easily and affordable. All you need to do is being a tad creative and make it simple.
One of the way that is highly rated is direct marketing with bulk SMS. The reason that this is preferable method to many small business owners is that:-
Cheap
As a communications tool, SMS is the most cost-effective way of communicating to any mobile audience. Messages are sent via different mobile channels than voice, and can be delivered to a handset at a fraction of a voice call cost
High Reach
Instead of crafting a message and then sending it one after the other, just draft one message and then send to a whole group of subscribers. This means that more people can be reached via SMS than with, for instance, e-mail or fax communications. Especially in developing countries, the lack of non-mobile delivery mechanisms is aggravated. SMS is at the same time mobile, in the sense that recipients can be reached wherever they are.
Fast Feed Back
Because SMS is an extremely personal means of communication, and handset screens are seen as nonpublic real estate, there is a high level of attention for any text message received. Almost invariably, the whole message is read, which is really easy since the protocol is constrained to delivering 160 characters (if no concatenation is used). These factors induce a higher than average response rate to a call to action, as there are high attention levels to incoming messages. At the same time, of course, it means that abuse and unsolicited messages are aggressively reacted upon.
Fast Response
It delivers within seconds, depending on the gateway used, message traffic, and of course on the handset being switched on and within coverage. Because messages are pushed to the handset by the delivering network’s SMSC and is expected to deliver all at the same time except otherwise.
Reliability
Since SMS was launched, it has excelled as an acceptable communications medium. Due to continued increase in reliability, with end-to-end solutions providers such as IntoSMS.com committed achieving 100% reliability, it is widely accepted as new business communications channel.
Curiosity is something everyone has; you just need create an SMS that is interesting enough most likely people will actually visit the business you are advertising to get an idea of what it is.
Photo credit : Filip Fung
